ICE - The Ageing Well Event 2019 Llandudno

Promoting In Case Of Emergency Sticker Labels

(ICE In Case of Emergency)

Friday the 25th of October 2019

The Bodafon Suite, Imperial Hotel, Llandudno LL30 1AP

Why did ICE select the ageing well event?

This was the perfect event to promote my in case of emergency labels. Everyone attending had a close interest in helping the elderly. That is why the labels were designed.

Arrived at the venue to display the Call Me For Help website.
A very positive review from all the participants, I met many contacts.

In the next few weeks I am hoping to display the call me for help stickers at many events, I will keep you informed how they go.

Why the meeting was called?

Demographically an increasing ageing population is a reality across the whole of the UK. The main causes are greater longevity or life expectancy and lower birth rates.

The proportion of older people in Wales is the highest in the UK and this will continue to be the case for the next 20 years

The proportion of older people in Wales is the highest in the UK and this will continue to be the case for the next 20 years. pie chart showing the different age limits. call me for help labels.

The number of those aged 85 and over has shown the fastest population increase. Since 1983 the numbers have more than doubled and are projected to more than double again by 2033 to reach 5% of the total population, which will equate to around 160,000 in Wales. Current estimates suggest that about a third of all men and half of all women over 65 will need support from social care services as they age.


This will create significant additional demand for service provision, both in terms of quantity and the need for support over longer periods of time. Older People in Conwy face many of the same problems as other Older People across Wales. However Conwy has a population of over 115,000 people with nearly half (47%) aged 50 plus and 33% over 60 both figures being higher than the national average for Wales.

a leaflet created by janet finch-saunders

Conwy also has the highest percentage of people living alone who are aged 65 or over. Currently it is estimated that 17.5% of households are occupied by lone pensioners, but by 2025 this is expected to increase to 19%, an increase of over 1000.The number of Older People in the county is projected to increase significantly over the next 10 years as a result of increased life expectancy and the baby boom generation entering pensionable age. This will increase the number of people over the age of 65 by 20% and the number of people over the age of 85 by 40% by 2025.

Isolation within the rural community is a particular issue not just for those who are older, but also for those who are younger or on lower incomes, and can contribute to other health and wellbeing problems. Isolation for the elderly is, of course, not limited to rural communities with just under one in five households in Conwy occupied by a single pensioner, a significant number of whom may not have local family support, having moved to the area to retire.

QR Scan Help Labels – helping the elderly, home services. A why do you need a help label? Two circles. One of the circles has text, if you live on your own, if you have a medical illness and if you want to speed up emergency services response. The second circle has a number of text help label titles, dementia etc. A Buy Now green button. Helping The Elderly. A pink background helping an old person to view.

There is clear evidence that the ageing population is increasing throughout Wales; this trend has a larger impact within Conwy due to demographics and the migration of older people into the county.

This, coupled with a reducing number of residents between 7 the ages of 34-44, highlights the future impact with regard to the historic family support network and informal carers available for those older people in the community, resulting in a higher demand on services.

With the Social Service and Wellbeing Wales Act the Welsh government is reacting to a change in direction and new challenges. It recognises that the ability to support citizens does not just lie with Social Services alone and that other agencies including the voluntary sector will be pivotal in ensuring its success as well as strengthening communities to be supportive and inclusive.

Under the Lifelong Learning (Leonardo Partnership) European Funding Programme, Conwy was selected from over 60 applicants to be one of the five partners in a project that looked at the relationship between Social Services and the Voluntary Sector across Europe, the other partners organisations were from Sweden, Denmark and two organisations from Germany. The project recognised that services and the way in which they are provided will have to reflect the changing needs, wishes and lifestyles of older people to enable them to remain independent and will involve a much closer working partnership with the voluntary sector.

The aims of the act are to ensure services are provided in an integrated way to people of all ages. It will also promote ‘independent living’. Independent living does not mean that disabled or older person should have to live in isolation, do everything for themselves, or be completely independent of services. It means having the same freedom, choice, dignity, control and opportunities as any other citizen – at home, at work and in the community.

in case of emergency hand holding an iphone

Within the Act there is an expectation that people and communities should be empowered to support themselves; the Voluntary Sector and volunteers have a pivotal role in this. According to the most recent report from the Wales Council for Voluntary Action: Third sector statistical resource, there are over 1,200 Voluntary Organisations based in Conwy and a further 2,000, who are active in Conwy, 216 of these being members of Community Voluntary Support Conwy (CVSC). It is estimated that Conwy has 17,000 volunteers which equates to approximately 120,000 volunteering hours per week In monetary terms, this represents over £30 million pounds per year.

It is clear that this sector impacts both on the economy of Conwy and the social cohesion of the communities where they operate. To support the partnership with the sector an updated Conwy Third Sector Partnership Agreement is being developed to recognise the changes encapsulated in the Social Service and Wellbeing Wales Act. The aim is to develop Community Services to support the most vulnerable, working closely with the Third and Independent Sectors and as a result the service has the oversight of the grants that are used to respond to the commissioning strategy and needs assessment, which will be coordinated through the Commissioning Manager.

in case of emergency QR scanning label

Develop a systematic and consistent approach to the development of county local Ageing Well plans as part of the work towards an Age Friendly Community a regional North Wales Ageing Well Network has been established with membership from Local Authorities (Older People’s Strategy Co-ordinators), Health, Public Health Wales, and Voluntary Sector. Reporting to the office of the Commissioner for Older People and to NWASH (North Wales Adult Services Heads) the network aims to:

  • Develop communication links with the national Ageing Well programme leads, including access to research funding and expert advice
  • Seek collaborative funding opportunities to support the delivery of identified objectives and priorities
  • Share local / regional good practice examples to contribute towards the development of a national good practice compendium
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